UNDERESTIMATING CONTENT DEVELOPMENT – Probably the most common challenge when redesigning a website is the development of web copy. Consider the level of resources and time for development, editing and approval, and then double it.

STAKEHOLDER ABSENCE – Website development suffers when approval cycles delay the momentum behind the project. This often happens when key stakeholders aren’t available.

FEEDBACK DRIP – The complexity of design and web functionality can create a wealth of valuable feedback, but critical comments can be lost when it is provided as streams of emails, phone calls and meetings. For critical components, aggregate and deliver feedback in a single comprehensive document.

SCOPE CREEP – When critical requirements are missed in the assessment phase of the project, major disruptions to timelines and budgets occur. The key to avoiding this is conducting thorough assessment of stakeholder requirements.