The homepage gets more views than any other page on your website and it represents your company’s face to the world. It plays a central role in presenting your company’s brand and guiding visitors through your website. Your homepage is so central to the redesign, requirements for the homepage design should be addressed in the kick off meeting with all the key stakeholders present. Be prepared to address the following questions:

• What are the pain points with the current home page?
• What is working on your current home page?
• What are the content priorities for the new home page?
• What are the strategic goals for the home page?
• How do your business objectives map to your home page goals?