“AtreNet addressed our marketing needs content and architecture updates, and brought life to our site through a new Podcast area. Their advice and experience has been invaluable.”
AIM Technology provides contact center performance management software solutions. Embracing a continuous cycle of motivating, measuring and managing employees, AIM solutions enable contact center managers to improve customer service, lower staff attrition, increase employee job satisfaction and contribute to their organization's sustained growth.
AIM Technology is based in London with offices in San Francisco, Denver and Boston. Customers include Barclays, Comcast, Wells Fargo, and Teleperformance. The corporate web site, http://www.aimtechnology.com/, needed content and architecture updates, new features to encourage prospect registration and new rich media content to encourage repeat visits. Web analytics were also requested to ensure that site performance could be effectively measured.
AIM Technology needed a partner to handle everything on the corporate site from day-to-day content updates, to Web 2.0 features, and lead capture. Through an AtreNet Smart MaintenanceSM Agreement, AtreNet supported AIM Technology with quick content updates, marketing best-practice advice, site re-organization, web analytics and extensions to lead capture systems. The updates added new dimensions to AIM Technology's online presence, delivering a modern, rewarding user experience while encouraging greater visitor engagement.
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The Challenge
- AIM Technology needed to update and re-organize content to provide a fresh, relevant user experience
- AtreNet was tasked with improving the site's information architecture based on application sales models, audience profiles and sales cycle position
- AIM Technology requested web analytics to aid assessment of site and content effectiveness
- A new area was needed for planned Podcasts, with RSS subscription and lead capture capabilities to entice and engage prospects
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The Solution
- AtreNet managed content updates and architecture revisions in a timely manner, keeping the site up-to-date and fresh
- AtreNet installed a web analytics package and provided guidance for applying the new capabilities to generate valuable business intelligence
- AtreNet designed a user experience for Podcasts, including content access control and lead capture. Leads are automatically uploaded to Salesforce.com.
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