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BC Tech Rapid RelaunchSM

AtreNet Case Study:

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BC Tech helps companies research, develop and launch complex medical products and biotech instrumentation. With over fifty successful medical and biotech products in their portfolio BC Tech needed a website that would match their stride.

AtreNet worked closely with the BC Tech team to define a simple framework for presenting important messaging and service offerings, and created multiple engaging navigational tools to encourage site exploration. The result is a crisp, professional site conveying a strong, unique brand and an image of competence and experience.

  • “Contacting AtreNet was one of the best marketing decisions BC Tech has made. AtreNet dove into the gritty details of our industry, customers, competitors and corporate methodology. They asked the right questions and developed a comprehensive strategy for effectively communicating our marketing message. We now have the best website in our industry – a website that is as beautiful as it is effective.”

    Teetle Clawson Co-founder and CFO, BC Tech

  • The Challenge

    • Old site lacked clear market differentiators and representational breadth of experience
    • Confusing architecture and navigation discouraged site exploration
    • Poorly distributed content required complete makeover
    • Technical implementation undermined industry credibility

  • The Solution

    • AtreNet provided content review and strategy recommendations to clarify messaging, improve web readability and address key target audiences
    • We composed in-depth architecture revisions to highlight offerings, funnel focus toward critical content, and to provide a scalable framework for growth and development
    • We created numerous presentation and navigation mechanisms to present depth of content "above the fold", and to encourage lateral site exploration through contextual references
    • We developed an effective Flash infographic to convey BC Tech's proven methodology, and to further support user-based navigation techniques
    • We developed site designs that communicate a unique and compelling brand, a cutting edge design sense, and technical savvy in order to effectively convey BC Tech's breadth of service, depth of knowledge, experience and size

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