Accept Software provides turnkey solutions for enterprise product planning. When Accept Software approached AtreNet, they were engaged in a media campaign to strengthen their product position and market competitiveness. This included a new product identity and the engagement of a PR firm. They requested AtreNet's assistance to leverage and distill these initiatives within a next-generation web site. AtreNet worked with Accept Software to develop a crisp, compelling, new site that incorporated Accept Software's product identity and supported their credibility as a market leading solution provider.
“AtreNet came very highly recommended. We needed a site that set us apart from the crowd and generated leads. AtreNet relaunched us quickly and efficiently. They understood our needs, and worked within our budget. The new site has proven itself as our primary marketing platform; it allows us to effectively reach our target markets and generate solid, qualified leads. We continue to rely on them for daily support of our various marketing initiatives.”
Stephen Plume
VP of Marketing, Accept Software
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The Challenge
- AtreNet was tasked with developing an information architecture that effectively represented their evolving marketing platform and customer perspectives.
- The existing site had fallen out of step with Accept Software's messaging and solutions. It was necessary to revise the information architecture and prioritize content development based on Accept Software's resources and goals.
- The new web site needed to engage a range of customer profiles across a broad set of industries.
- Accept Software needed to convey that they were a competitive, stable company that serves enterprise-class customers with commercial-grade reliability.
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The Solution
- AtreNet developed messaging guidelines, content planning worksheets and content outlines that assisted in the development of messaging and content for key pages on the new site. This system brought consistency across the site's messaging and content hierarchies.
- AtreNet worked closely with Accept Software to develop the information architecture, navigation interfaces, visual identity, and multimedia presentations with a focus on a consistent and relevant marketing platform.
- AtreNet leveraged Accept Software's new product identity to create a web site with a stunning, professional look and feel.
- AtreNet leveraged Accept Software's new product identity to create a web site with a stunning, professional look and feel.
