Case Study:

Akimbi Systems - Marketing

Initiatives and UI Design

Akimbi Systems developed virtual infrastructure management solutions optimized for use in software development and test organizations. In September 2005, Akimbi Systems emerged from stealth mode and kicked-off a series of marketing initiatives to support the launch of their flagship product: Akimbi Slingshot. Prior to that launch, AtreNet worked with Akimbi to prepare a comprehensive marketing package including a web site, collateral, corporate presentations and trade show displays. We also worked directly with the Akimbi Systems product team to develop the look-and-feel of their web-based product user interface. After the launch AtreNet continued to serve Akimbi Systems as an integral part of their team.

Akimbi Systems is a model for a successful technology startup. They leveraged their innovative technology, communicated effectively to their target audiences and maintained their marketing momentum following the initial buzz of their launch. AtreNet provided Akimbi Systems with a compelling brand and marketing platform that fostered a sense of credibility and a unified voice for the company. Nine months following their launch, Akimbi Systems announced their acquisition by VMware.

	"I was extremely pleased with the success of our partnership with AtreNet. They provided crucial support for our marketing efforts leading up to our launch and then maintained that same level of attention in the months following. Even though we had multiple projects on different deadlines, AtreNet delivered consistent designs that shaped and then strengthened our brand." - Melinda Wilken, VP of Marketing, Akimbi

The Challenge

• Other than their corporate logo, Akimbi Systems did not have an existing identity or brand platform
• The company needed to convey a sense of established credibility and largeness
• The project would encompass a broad set of marketing initiatives, both print and digital, developed under compressed timelines
• The complex user interface for their product would be completely revised