Apresta's innovative solution allows mobile users to connect to multiple back-end systems, view and interact with the data. Apresta's customers are multi-national corporations taking advantage of advanced mobile solutions to increase employee productivity.
Saratoga Systems partnered with AtreNet to develop the Apresta brand and launch the new wireless division web site.
“We relied on AtreNet's branding and technological expertise to deliver an enterprise-level experience to our prospects and customers. From planning through implementation and ongoing maintenance, we received expert advice and realized the value of AtreNet's Rapid Launch process.”
Orly Mager
Marketing Director, Saratoga Systems, Inc.
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The Challenge
- Apresta's new logo and branding had to make a splash in the competitive Mobile Application landscape.
- The new Apresta web site needed to present an enterprise-scale image, along with an engaging home page Flash feature.
- In order to show Apresta was a dynamic and eventful organization, they needed to deliver regular updates and marketing campaigns.
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The Solution
- AtreNet created a dynamic new logo and color palette for Apresta, then extended the motif through multiple media channels, including web site, product icons, and corporate brochure.
- AtreNet designed a web site that stands toe-to-toe with Apresta's large enterprise competition, and far outclasses their nearest competitors. We provided a flexible home page architecture with a Flash feature that showcases Apresta's well-known clients.
- AtreNet supported online marketing campaigns for Apresta with eye-catching designs and an intelligent user registration process compelete with Outlook event reminders.
- AtreNet's designers produced a Flash customer testimonial player to present Apresta's customer videos, and made regular updates to the home page to feature new campaigns and promotions.
- AtreNet developed a stunning look and feel for the nascent Apresta brand. Coupled with an engaging new web site, the result was a high-impact debut for the new company.
