AtreNet Services clients company

Case Study:

Arch Rock Rapid Relaunch

Arch Rock Corporation is a systems and software company that builds innovative products and technology for wireless sensor networks. As a pioneer in IP-based wireless sensor network technology, Arch Rock's products bridge the physical and digital worlds, delivering solutions that combine data from the physical world with state-of-the-art technology.

Arch Rock recently unveiled the first wireless sensor network (WSN) to address large-scale enterprise applications.

When Arch Rock realized that their current website was not structured to grow with the company, they contacted AtreNet. AtreNet collaborated with Arch Rock to design and develop a website that reflects Arch Rock's credibility and success in the industry.

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"AtreNet really helped our web site look as professional as our technology."

- Brian Bohlig, Vice President of Marketing, Arch Rock


The Challenge

  • Arch Rock needed an updated site to accurately reflect new positioning and messaging
  • AtreNet was tasked with improving the site's information architecture
  • The relaunch needed to support the launch of Arch Rock's products

The Solution


  • AtreNet created a new design that conveyed a modern "Web 2.0" sensibility, with recognizable brand elements that evoke a sense of personality and that in turn distinguish Arch Rock from competitors.
  • AtreNet designed a user experience driven through the content rather than through the navigation systems, with each page containing clear calls-to-action, downloads, documents, and other interactive elements that encourage user exploration.
  • AtreNet analyzed, designed, developed and launched the web site under a highly aggressive schedule.
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