Jump to content

Astoria Software Rapid RelaunchSM and Corporate Identity

AtreNet Case Study:

View Full Client List

Astoria Software is the leading developer of XML content management solutions for dynamic publishing. Astoria turned to AtreNet when it came time to relaunch Astoriasoftware.com to bring the site in synch with the company's evolving messaging. Astoria needed to boldly introduce their vision of a dynamic publishing revolution and the strength of their products across the entire document lifecycle. AtreNet worked collaboratively with Astoria to design and launch a new web site that effectively delivered this new messaging while serving as the foundation of an exciting new corporate identity.

  • “AtreNet provided us with a new face for our company that is receiving rave reviews from stakeholders and customers. They guided us every step of the way from project requirements through content development. The new site and identity truly reflects our vision for Astoria and sets us apart in a crowded marketplace. Their dedication to our success was unwavering. We are proud of the result and appreciative of AtreNet's incredible efforts.”

    Eileen O'Rourke Director of Marketing Communications, Astoria Software

  • The Challenge

    • The new site would be extensively updated and restructured to support Astoria's new messaging
    • Astoria wanted the site to be developed as a "clean slate" that introduced a new look for the company--without alienating existing customers
    • In the midst of the project, the scope was extended to include a corporate logo refresh and collateral development
    • Infographics would need to be developed to represent Astoria's document lifecycle solutions

  • The Solution

    • AtreNet worked closely with Astoria to devise a new information architecture for the site that effectively represented their products, services and audiences
    • We developed a site design that was fresh, engaging and modern-truly a revolutionary step forward in how Astoria Software represented itself to the world
    • Naturalistic imagery was used to communicate simplicity and to support the document lifecycle metaphor
    • In parallel with site development we created a new corporate logo that effectively conveyed the attributes of Astoria's innovative solutions
    • We developed infographics within a consistent style-set that were presented as a key element for each product category
    • We extended the new corporate identity across other marketing channels, including trade show displays and corporate presentations
    • We engineered the site for modularity and flexibility, and have provided Astoria with on-demand maintenance services to support ongoing updates and enhancements

  • Tell us About Your Project

    AtreNet can deliver outstanding
    results for your critical projects.

    Get Started Now

  • Contact AtreNet

    Call:
    831.464.0100
    Email: