Case Study:

Astoria Software Rapid Relaunch™

and Corporate Identity

Astoria Software is the leading developer of XML content management solutions for dynamic publishing. Astoria turned to AtreNet when it came time to relaunch Astoriasoftware.com to bring the site in synch with the company's evolving messaging. Astoria needed to boldly introduce their vision of a dynamic publishing revolution and the strength of their products across the entire document lifecycle. AtreNet worked collaboratively with Astoria to design and launch a new web site that effectively delivered this new messaging while serving as the foundation of an exciting new corporate identity.

	"AtreNet provided us with a new face for our company that is receiving rave reviews from stakeholders and customers. They guided us every step of the way from project requirements through content development. The new site and identity truly reflects our vision for Astoria and sets us apart in a crowded marketplace. Their dedication to our success was unwavering. We are proud of the result and appreciative of AtreNet's incredible efforts." - Eileen O'Rourke, Director of Marketing Communications, Astoria Software

The Challenge

• The new site would be extensively updated and restructured to support Astoria's new messaging
• Astoria wanted the site to be developed as a "clean slate" that introduced a new look for the company--without alienating existing customers
• In the midst of the project, the scope was extended to include a corporate logo refresh and collateral development
• Infographics would need to be developed to represent Astoria's document lifecycle solutions