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Avicena Group, Inc. – Nurigene Rapid RelaunchSM

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Avicena Group, Inc. is a last stage biotechnology company dedicated to developing products based on its proprietary knowledge of the regulation of cellular energy processes. The firm's core technologies have broad applications in both pharmaceuticals and dermaceuticals. AtreNet worked with Avicena Group to launch their main site: www.avicenagroup.com, and the company had been extremely impressed by the outcome.

When a year later Avicena prepared to release a major new skin care product, Nurigene, they returned to AtreNet again, requesting a repeat performance. AtreNet developed an entirely new look and feel for the Nurigene site, working seamlessly with a third-party vendor under strict deadlines to create a site to perfectly match the product's image.

“AtreNet's team was incredibly responsive and flexible, working in conjunction with our marketing schedule to launch the Nurigene site under an extremely aggressive timeline. We have worked with AtreNet before: they are a pleasure to work with, and we were again thrilled with the result.”

Maisie Wong Director of Marketing, Avicena Group, Inc.

  • The Challenge

    • Product site would stand-alone from corporate site: required softer look-and-feel
    • Site to include e-commerce capabilities and discussion forum
    • Information request form desired to automatically generate leads
    • Multiple audience groups to be targeted simultaneously
    • Timeline tightened drastically in last weeks of project, accelerating multiple phases

  • The Solution

    • AtreNet performed a thorough analysis of the necessary project materials and created a clear timeline with specified deliverables.
    • We engineered and deployed a simple site infrastructure which would best support necessary content layers and user-friendly navigational system
    • We constructed the site in defined stages, working regularly with the client's third-party designer and e-commerce vendor
    • AtreNet designed, developed and launched the web site under a highly aggressive timeline, in parallel with the launch of the Nurigene marketing campaign
    • AtreNet delivered a comprehensive look-and-feel for the Nurigene site, matched with an easy to use interface and a thoughtfully designed architecture that stood out within their niche market

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