Case Study:

Avicena Group, Inc.

Nurigene Rapid Relaunch™

Avicena Group, Inc. is a last stage biotechnology company dedicated to developing products based on its proprietary knowledge of the regulation of cellular energy processes. The firm's core technologies have broad applications in both pharmaceuticals and dermaceuticals. AtreNet worked with Avicena Group to launch their main site: www.avicenagroup.com, and the company had been extremely impressed by the outcome.

When a year later Avicena prepared to release a major new skin care product, Nurigene, they returned to AtreNet again, requesting a repeat performance. AtreNet developed an entirely new look and feel for the Nurigene site, working seamlessly with a third-party vendor under strict deadlines to create a site to perfectly match the product's image.

	"AtreNet's team was incredibly responsive and flexible, working in conjunction with our marketing schedule to launch the Nurigene site under an extremely aggressive timeline. We have worked with AtreNet before: they are a pleasure to work with, and we were again thrilled with the result." - Maisie Wong, Director of Marketing, Avicena Group, Inc.

The Challenge

• Product site would stand-alone from corporate site: required softer look-and-feel
• Site to include e-commerce capabilities and discussion forum
• Information request form desired to automatically generate leads
• Multiple audience groups to be targeted simultaneously
• Timeline tightened drastically in last weeks of project, accelerating multiple phases