Case Study:

Borland.com v2.0

Global Web Strategy and Relaunch

AtreNet has served as Borland's primary web development partner since June, 2003. In that time we have functioned as a virtual web team, giving Borland the flexibility to rapidly respond to marketing initiatives through thoughtfully implemented updates to their corporate web site. Our familiarity with Borland's site, technology infrastructure, market considerations, and resources allowed us to generate assessment and strategy briefs that served as the foundation of a completely revamped worldwide web presence. We then developed and launched the new corporate site and global sites as a robust, best-of-breed web presence. This launch was dubbed "Borland v2.0" to reflect the dramatic and impactful enhancements to the Borland online brand, the user experience and the CMS infrastructure.

	"AtreNet's process was well-managed, comprehensive, documented, and tuned to our specific needs. Our new web presence will significantly enhance Borland's ability to communicate the value of our solutions, reduce costs associated with maintaining the site, and better serve our valued customers. Our relationship with AtreNet has been exceedingly positive. We recommend them wholeheartedly." - Duncan Egan, Senior Director Global Marketing, Borland Software Corporation.

The Challenge

• Borland's existing web presence encompassed a corporate site with over 2,000 pages, a network of customer and partner portals, and representation in over 75 countries around the world
• The Borland online ecosystem included several customer portals and community sites with inconsistent designs, navigation systems and technical infrastructures
• The existing CMS infrastructure had proven inefficient, underutilized and inflexible
• Borland sought to bolster the architecture and content pathways for C-level IT executives and technical managers through role-based perspectives and experiences
• Search technology on the Borland site was obsolete and no longer supported by its parent company
• Without a system for managing content across Borland's online ecosystem, the global sites suffered from expired and inconsistent content, brand incompatibilities, and inefficient update processes