BuzzLogic's solution defines and measures influence in social media. Their innovative on-demand service is built around an intuitive, easy-to-use dashboard that quickly guides users to the conversations, influencers and content they need. BuzzLogic needed a web site ready for the official launch of the company at a major industry conference, and they required interim systems to gather online registrations for their beta program. AtreNet provided BuzzLogic with a new web site that effectively represented their solution, fostered the growth of a user community and helped to create the tremendous "buzz" that this company has received in a very short time.
“Thanks to the AtreNet team for their great work. We are really pleased with the new site and with AtreNet's strong management skills and attention-to-detail. Our web presence really shows the AtreNet professional touch that I have come to expect, and it is no small part of our amazing success this year.”
Robert Schettino
Chief Marketing Officer, BuzzLogic
-
The Challenge
- The site would serve as BuzzLogic's online presence as they emerged from stealth mode, but needed to convey the credibility of an established company
- The plan for the site included dynamic community content such as blogs and wikis
- Adherence to a timeline was critical in order to accommodate the official launch of the company
- BuzzLogic needed support and interim online resources to gather beta registrations prior to the completion of the final site
- As an emerging company, BuzzLogic did not have any existing branding or visual identity systems-the new site would be built upon a clean slate
-
The Solution
- We provided temporary pages and registration systems to facilitate beta sign-ups prior to the launch, including integration with BuzzLogic's Salesforce.com account
- Through wire frames and design concepts, AtreNet worked with BuzzLogic to devise a simple and compelling home page that quickly communicated the unique benefits of their solution
- We configured and integrated systems for community content, including blogs and wikis, that could be effectively maintained by BuzzLogic representatives
- We developed a crisp design, color palette and iconographic images as identity touchpoints for the new site
- We worked with BuzzLogic through multiple content revisions as they refined and focused their messaging leading up to the final launch
- The new site has facilitated customer registrations well beyond BuzzLogic's expectations and truly represents the company as an innovator in applying the science of influence to social media
