Case Study:

BuzzLogic - Web Launch

BuzzLogic's solution defines and measures influence in social media. Their innovative on-demand service is built around an intuitive, easy-to-use dashboard that quickly guides users to the conversations, influencers and content they need. BuzzLogic needed a web site ready for the official launch of the company at a major industry conference, and they required interim systems to gather online registrations for their beta program. AtreNet provided BuzzLogic with a new web site that effectively represented their solution, fostered the growth of a user community and helped to create the tremendous "buzz" that this company has received in a very short time.

	"Thanks to the AtreNet team for their great work. We are really pleased with the new site and with AtreNet's strong management skills and attention-to-detail. Our web presence really shows the AtreNet professional touch that I have come to expect, and it is no small part of our amazing success this year." - Robert Schettino, Chief Marketing Officer, BuzzLogic

The Challenge

• The site would serve as BuzzLogic's online presence as they emerged from stealth mode, but needed to convey the credibility of an established company
• The plan for the site included dynamic community content such as blogs and wikis
• Adherence to a timeline was critical in order to accommodate the official launch of the company
• BuzzLogic needed support and interim online resources to gather beta registrations prior to the completion of the final site
• As an emerging company, BuzzLogic did not have any existing branding or visual identity systems-the new site would be built upon a clean slate