Callidus Software provides solutions for insurance, banking, high tech, retail and more. Callidus boasts the largest customer base in the sales management and performance market! With the goal of converting a greater percentage of their web traffic into qualified leads, Callidus executives came to AtreNet.
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The Challenge
- Bounced rates on the Callidus website were too high
- The entire site required an overhaul to improve the company image
- The current site was not able to capture its audience and keep that audience engaged
- The existing site lacked enhanced support for generation capabilities
- Current non user-centric navigation systems needed to be restructured
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The Solution
- AtreNet designed a website that was relevant for key audiences with engaging content to keep potential customers on the site longer
- We concentrated on web analytics to enhance overall company performance
- We improved architecture and navigation systems to heighten the level of usability for target audiences
- We created "user only" sections to enhance customer experience and entice customers to enter their contact information into Callidus' system
