Case Study:

Callidus Software, Inc./

Web Strategy and Design

Callidus Software provides solutions for insurance, banking, high tech, retail and more. Callidus boasts the largest customer base in the sales management and performance market! With the goal of converting a greater percentage of their web traffic into qualified leads, Callidus executives came to AtreNet.

The Challenge

• Bounced rates on the Callidus website were too high
• The entire site required an overhaul to improve the company image
• The current site was not able to capture its audience and keep that audience engaged
• The existing site lacked enhanced support for generation capabilities
• Current non user-centric navigation systems needed to be restructured