AtreNet Services clients company

Case Study:

Cast Iron Systems, Inc.

Cast Iron Systems provides integration appliances built to eliminate the cost and complexity associated with traditional software-based integration tools. The simplicity of these appliances allows Cast Iron customers to complete integration projects more quickly and cheaply than do traditional software-based alternatives.

Cast Iron was growing exponentially and their site was outdated. They approached AtreNet looking for a new framework to accommodate their expansion as well as a fresh look-and-feel.

"The AtreNet engineers and designers did a fantastic job with the new Cast Iron site."

-Simon Peel, Senior VP of Marketing


The Challenge

  • Old site was not built to handle multiple promotions, events, etc.
  • Pathways were cluttered, leads were easily lost between WebEx and Salesforce.com
  • Site was difficult to maintain, overloaded with content, and the site users and contributors were not well synchronized
  • Case studies were buried, not clearly categorized and difficult to find

The Solution


  • Based on an extensive information architecture assessment, AtreNet developed a comprehensive site map to support lead generation and to promote audience-centric pathways
  • AtreNet created a clean, fresh look for the Cast Iron site, staying loyal to the original branding but using contemporary, best-of-breed designs
  • We designed a flash interface for the home page, integrating the Cast Iron messaging with an eye-catching color palate
  • We implemented and configured the core modules and features of the Drupal content management system on Cast Iron's new site, allowing user authentication, role-based permissions and multiple content contributors to work together successfully
  • We tightened the integration between www.castiron.com and salesforce.com
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