AtreNet Services clients company

Case Study:

Citrix | YouDeliver

Citrix |YouDeliver is a social networking site designed for Citrix employees and Citrix Solution Advisors. Citrix created YouDeliver to keep employees abreast of the latest application delivery messaging, and ultimately to enable communication among members of the Citrix family. Citrix decided to launch the site with a competition, challenging employees and partners to create videos relaying the Citrix message. These would be judged, and prizes would be awarded. AtreNet launched Citrix YouDeliver quickly, impressing the company with a fresh design, an easily-managed, dynamic interface, and a team that consistently outpaced expectations.

"Citrix | YouDeliver is a key component of Citrix's sales strategy for 2007. We're leveraging the power of user-generated content to create a destination devoted to helping employees and channel partners learn and amplify the Citrix message. I'm very impressed with AtreNet. Their design and engineering teams are top-notch and an absolute pleasure to work with."

- Mark Templeton, President and CEO, Citrix Systems, Inc.


The Challenge

  • Site to facilitate user-supplied content and pathways
  • Required audio and video media upload capabilities
  • Site would serve as a template for future ventures, needed ability to accept and support fresh content

The Solution


  • AtreNet developed an interface for Citrix | YouDeliver that was simple to use, provided avenues for user-suplied content and peer reviews, and consistently reflected the Citrix brand image
  • We created a comprehensive tool for the site which functioned to register participants, upload, view, and rate entries
  • We brought the site from concept to launch in under 30 days, allowing the challenge to begin promptly after the 2007 Citrix Summit
  • AtreNet successfully maintained the new YouDeliver site throughout the competition, providing around the clock updates and support as needed
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