AtreNet Services clients company

Case Study:

ClairMail Rapid Relaunch™

ClairMail's breakthrough technology allows financial institutions to offer convenient, secure and always-on 2-way mobile services to customers over their mobile phones. When ClairMail came to AtreNet, their corporate web site contained outdated messaging and content, and did not reflect their exciting, interactive product. AtreNet partnered with ClairMail to develop an attractive, informative, and engaging online experience that would serve their target markets and increase conversion.

"AtreNet's Rapid Relaunch™ methodology brought the expertise and momentum we needed to this critical marketing initiative. Our new web site looks and feels stunning, and it delivers value for our prospects through the early stages of the sales cycle with both high-level and detailed information. The Flash use case scenarios have been especially powerful tools to engage our target audiences and bring our product to life."

- David Thompson,VP Marketing, ClairMail

The Challenge

  • New site needed to convey stronger message of dominance in niche market
  • ClairMail's positioning and messaging were not accurately reflected on the old site
  • Client aimed to better engage audience with real-world usage scenarios
  • Content required flushing and reorganization

The Solution


  • AtreNet conducted a competitive assessment of best-of-breed web sites in ClairMail's market space, which uncovered areas for improvement, opportunities for differentiation, and benchmarks for success
  • We drew supplemental content including featured quotes, awards, and related documents to the site's surface, bolstering initial visitor confidence and supporting deeper research
  • We developed a new extensible site architecture centered on solutions for ClairMail's target industries and core product features that pertained to all markets
  • We produced a group of Flash use case scenarios to present product benefits in the context of specific end-user experiences
  • We chose a library of images to represent each of ClairMail's target markets and their customers. These images, along with a graphical wave motif, were used across the web site, as well as in collateral and trade show materials
  • We utilized our proven rapid relaunch™ methodology to deliver a radical upgrade to ClairMail's site, including enterprise-level designs, compelling visitor pathways, and engaging content
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