AtreNet Services clients company

Case Study:

Compiere, Inc. Rapid Relaunch™

Compiere develops integrated open source ERP and CRM business solutions built on a Model-driven Application Platform that allows clients to automate their financial, distribution, sales and service processes quickly, easily and affordably.

Compiere looked to AtreNet for a site relaunch that would distinguish them in the marketplace. AtreNet also worked with Compiere in a parallel initiative to develop a new brand identity platform, ultimately incorporating the new visual identity into the web site.

"AtreNet provided us with a complete overhaul of both our web site and our brand identity. They assessed, developed and designed everything from our logo to our documentation and the new www.compiere.com. Their ability to deliver every single requirement exactly according to the schedule and under budget within our aggressive timeline was incredibly impressive."

- Bill Freedman, Director of Marketing, Compiere, Inc.


The Challenge

  • Compiere had outgrown corporate web site and branding
  • Information Architecture of old site was confusing and lacked distinct lead-generation avenues
  • Challenging to maintain and update old site
  • Site did not engage users, content was unorganized and difficult to find

The Solution


  • Provided architecture and content recommendations to facilitate Compiere's challenging re-position, and bring more focus to critical content areas and offerings
  • Developed site designs and accompanying graphics to build upon Compiere's new brand
  • Provided information architecture, layout, infrastructure and navigation revisions to vastly improve site usability and effectiveness, and provide a scalable and extensible framework for post-launch development
  • Implemented a PHP-based website optimized for ease of maintenance, performance and search engine visibility
  • Created an online 'Partner Locator" interface to effectively present global regional partners
  • Created interactive 'infographics' to facilitate messaging and encourage user exploration of key content areas
  • Provided mechanisms for improved lead generation and engagement of Compiere's core offerings
  • Achieved or exceeded all goals and requirements set forth for the project, within an aggressive nine week timeline - on time and under budget!
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