Case Study:

Rapid Relaunch™ -

CopperEye.com

CopperEye is a provider of specialized search solutions for business transaction data that allow companies to quickly retrieve exactly the records they need from months or years of history and billions of business transactions stored on low-cost file systems. The company was founded in 2000, and had outgrown the current iteration of its corporate web site. With the upcoming high-profile launch of its flagship product (CopperEye Greenwich), the company needed to make a big splash through a high-impact web presence. Using our Rapid Relaunch™ methodology, AtreNet provided CopperEye with a full set of services to ensure that the new site lived up to their innovative technologies.

	"AtreNet's Rapid Relaunch™ program offered us an end-to-end solution that fit our needs and our aggressive schedule. The AtreNet team worked hard to maintain the momentum while providing us with a new web site that was modern, offered compelling messages, and conveyed the excitement of our technology." - Richard B. Cramer , VP Marketing & Business Development, CopperEye

The Challenge

• The existing site was out-of-step with CopperEye's marketing strategies
• CopperEye sought to revolutionize their web site rather than iterating on the existing site
• The new site would represent a dramatic evolution of CopperEye's brand platform
• The project would encompass the development of a new messaging platform and infographics in parallel with the site design