Case Study:

Credence - Rapid Relaunch™

Credence Systems provides strategic, comprehensive automated testing equipment solutions, diagnostics and failure analysis solutions to manufacturers of semiconductors. While Credence's testing products were gaining more and more success on the ground, the company web site had an outdated appearance and was difficult to navigate. Their product structure, messaging, and service offerings were also undergoing renovation. Credence engaged with AtreNet to make a big market impact with the relaunch of their corporate web site.

	"We compete in an industry where our customers rely on the tools we provide to meet multi-million dollar, time-critical projects. It is imperative that we have on-spot messaging on our site that conveys what we do succinctly and in its entirety. I knew that AtreNet would be able to make this happen. I have worked with AtreNet for six years running and I could not imagine a more flexible, reliable and fantastic team." - Itzik Goldberger VP of Corporate Strategy and Business Development, Credence

The Challenge

• Credence's market position was not accurately represented on old site
• Old site contained a disjointed architecture; did not effectively convey product structure
• Home page lacked lead-ins to the most popular pathways
• Credence's product pages lacked detailed product specifications
• Credence's reference library portal was difficult to operate; lacked useful downloadable resources