“AtreNet delivered a very high caliber website that elevates our brand and effectively conveys our core messaging. They were flexible and consistently able to adapt to evolving requirements while achieving our demanding schedule.”
EnterpriseDB is the leading provider of enterprise-class products and services based on PostgreSQL, the world's most advanced open source database. The company's Postgres Plus® products are ideally suited for transaction-intensive applications requiring superior performance, massive scalability, and compatibility with proprietary database products.
The user experience on EnterpriseDB's website was not serving visitor's needs or mapping effectively to the company's primary marketing efforts. A ground-up redesign – planned from the start around optimizing usability and streamlining overall marketing efforts – had become an obvious necessity.
Enterprise DB approached AtreNet to design and develop a website that communicated their success and presence in the database field, while driving lead generation, and serving as a flexible, modern marketing platform, integrated with all corporate systems and analytics platforms.
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The Challenge
- EnterpriseDB needed a site that could drive sales and marketing initiatives in the context of a cutting edge website design
- AtreNet was tasked with creating innovative user interfaces to engage visitors and encourage them to explore the site's rich content
- EnterpriseDB required an improved lead capture experience that didn't burden visitors
- The new site would need to be set up to allow for easy user data analysis and validation, in order to measure return on investment
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The Solution
- AtreNet created a number of novel content interfaces that allow for high-value site content to be condensed into significantly fewer pages, allowing for tighter web messaging
- AtreNet refined major user access points for both prospects and customers to facilitate lead generation and customer satisfaction
- AtreNet made sure that all content interfaces were compatible with search engine best practices, as well as interfacing easily with client analytics systems
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