Case Study:

Exalead Rapid Relaunch

Exalead is a global enterprise software company, providing innovative solutions to leading companies for data management and business intelligence, as well as robust on-demand solutions for web search and eCommerce.

Exalead were preparing to launch a new product suite, geared toward entry into a highly competitive US market, and needed a site that reflected their stature in the search solutions arena, and that effectively presented their latest offerings. This product launch was slated to accompany a critical tradeshow, requiring a nimble relaunch of Exalead’s corporate site, including information architecture revisions, an updated brand strategy, and entirely new content. Exalead also required the production of a localized site in French immediately following US launch to maintain messaging consistency for the global market.

AtreNet provided a complete site relaunch, with compelling designs, several innovative navigation solutions, and a scalable infrastructure for growth and maintenance, all within a demanding 9 week timeline! AtreNet completed production on the localized French site shortly thereafter, and provided training and consultative services, enabling Exalead staff to effectively maintain and augment the new sites.

	"AtreNet really came through for us, taking a proactive role in coordinating multiple points of contact both in the US and Europe, in order to bring this project in on deadline and within budget. We’re extremely pleased with the new site, and look forward to future collaborations with AtreNet." - Paul Doscher, CEO, Exalead US

The Challenge

• Exalead required an entirely new corporate web site within an extremely tight deadline, to accompany a critical product launch
• Numerous key points of contact were located in multiple timezones spanning the United States and Europe
• Critical objectives included a scalable and extensible architecture to accommodate ongoing development and localization