Case Study:

FineGround Rapid Relaunch™

and Maintenance Program

FineGround delivers an integrated Enterprise Application Delivery Suite for automated performance optimization, end-to-end monitoring and application security. Their existing web site was out-of-step with their evolving market positioning and did not present an enterprise-level look-and-feel. AtreNet worked with FineGround to launch a new site that conveyed a greater sense of credibility and supported their refined content. Using our Rapid Relaunch™ methodology, the project was completed in only a few short weeks—in time for a critical event. Since the launch of the site, AtreNet has served as FineGround's primary creative and technology partner for ongoing marketing initiatives, including web site updates, brand identity, trade show graphics, email campaigns, and print collateral.

	AtreNet designed and developed a new corporate web site for FineGround in a few short weeks, allowing us to meet a critical deadline for a product announcement. Their methodology ensured a well-managed project from kick-off to launch. The final result was a web site that truly represented FineGround as an enterprise-level company and matched the capabilities of our solutions. Everyone in our organization was thrilled with the new site. We've continued to depend upon AtreNet for a wide-range of development resources to support our marketing initiatives. We appreciate their dedication and responsiveness. - Jay Mellman, VP of Marketing, FineGround

The Challenge

• For FineGround to compete effectively in the enterprise market space, the current web site design and content needed to evolve.
• Audiences for the web site ranged from director-level to C-level executives.
• The web site would serve as a foundation for an evolution of the FineGround brand.
• The new site needed to launch in time for an upcoming event and product announcement.