AtreNet Clients: Case Study: Kasenna Rapid Relaunch™

Kasenna Rapid Relaunch™

Kasenna's software and hardware infrastructure solutions enable broadband service providers to deliver multi-play rich media to their customers. Media buzz over IPTV and convergence technologies was growing, and Kasenna needed to demonstrate their market leadership and successful product deployments on their web site. AtreNet developed and delivered a stunning new web site for Kasenna, and a comprehensive collateral and marketing package to support their evolving messaging.

Before the relaunch, our messaging and branding did not reflect our marketing strategy of providing rich media experiences. AtreNet reinvented Kasenna on the web, and then extrapolated the new identity to all of our marketing channels. We now deliver an experience that supports the promise of our technology.

- Mark Crandon, VP Marketing, Kasenna, Inc.

The Challenge

Kasenna's new site had to complement their cutting edge, tech-savvy solutions.

Kasenna needed to shift their messaging from a product-oriented platform to one focused on innovative solutions tailored for key industries.

Kasenna sought to improve the impact and relevance of their web content, which had previously been drawn directly from offline collateral.

Kasenna's branding needed to be aligned across all marketing channels to reinforce a strong, consistent identity.

The Solution

AtreNet designed a sleek look-and-feel for the site that represented Kasenna as a mature and credible force in their market space.

AtreNet provided marketing strategy to Kasenna, resulting in a strong new messaging framework that fit their industry solution-oriented approach. We worked directly with Kasenna stakeholders to formulate key messages that reinforced positioning and established context.

AtreNet developed a set of content worksheets and best-practice guidelines to ensure that the content on the new site was web-appropriate, compelling, and bolstered by calls-to-action and supporting information.

AtreNet designed and developed a set of interfaces to present Kasenna's solutions and products within a user-driven experience.

AtreNet extended the updated branding throughout Kasenna's marketing materials, including data sheets and case studies, PowerPoint presentations, email blast templates and trade show displays. AtreNet gave Kasenna a unified and integrated marketing arsenal.

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