Case Study:

Magma Design Automation, Inc

Web Strategy and Design

Magma Design Automation produces software for electronic design automation (EDA), which allows integrated circuit designers to meet critical time-to-market objectives, improve chip performance, and handle multimillion-gate designs. Magma's extensive clientele, including Broadcom, Fujitsu, Infineon, NEC Electronics America, Samsung, Toshiba, Texas Instruments and Vitesse, is comprised of leading semiconductor companies from around the world. In order to keep up with the demands of their high-profile clientele, Magma needed a website that would emanate quality while clearly highlighting their multitude of products. Knowing their need for a multi-disciplinary team, which would be equipped to handle their project, Magma Design Automation contacted AtreNet.

The Challenge

• Magma's existing site design had not been updated in three years
• The existing site lacked the visual appeal that was needed to attract customers
• Because the scope of Magma's target audience had changes so much since their last update, the existing site wasn't equipped to facilitate the needs of a greater audience range