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Nirvanix Rapid RelaunchSM

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Nirvanix is a market leader in providing cloud storage solutions for enterprise companies in numerous mission-critical applications. Nirvanix's technology and services deliver secure and reliable solutions to enterprise companies with demanding requirement for storing, accessing and managing large amounts of data.

Nirvanix's existing website did not convey an image in keeping with their status as a market leader and the website content had fallen out of step with their current messaging and positioning priorities. Nirvanix required a site that could effectively convey their market differentiators and the benefits of cloud storage technology.

AtreNet worked closely with Nirvanix in order to clearly understand their technology and marketing goals, and provided creative strategies for delivering their content within an audience-centric framework. AtreNet designers created a cutting-edge site design with clear messaging, strong lead-generation and education pathways, and several creative solutions for Nirvanix specific navigation and content challenges. The new site was built with scalability and ease of maintenance in mind, while ensuring a light footprint, consistent performance and optimal search engine visibility.

“We are extremely happy with our new website. AtreNet drove the process aggressively and methodically – ensuring adherence to our timeline and budget at every turn while meeting all of our critical project goals. AtreNet provided creative solutions for our unique content challenges, and delivered a highly effective and scalable marketing tool. We'll definitely work with them in the future.”

Adrian Herrera Senior Director of Marketing, Nirvanix
  • The Challenge

    • The Nirvanix website had fallen woefully out of step with current positioning and messaging objectives
    • Existing designs did not convey the image of a global market leader
    • Nirvanix faced several content architecture challenges in order to effectively address several target audiences and encourage lead generation
  • The Solution

    • AtreNet closely examined the proposed site architecture, use-case scenarios for targeted audiences, and market trends for the cloud storage space in order to provide well-founded recommendations for design, architecture, navigation and content strategy
    • AtreNet designers created a uniquely branded site design conveying the image of a cutting-edge global company
    • Through design and information architecture, we emphasized clarity of messaging, clear pathways to critical content, and effective content mechanisms for educating users and capturing prospects
    • During implementation, AtreNet leveraged forward-thinking strategies to enhance effectiveness of the content, optimize web site performance, improve search engine visibility, and ensure scalability and ease of maintenance
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