Pano Logic offers an innovative server-based desktop virtualization solution that enables users to boost productivity by reducing downtime and providing fast, automated recovery from application errors. The Pano solution moves all software to the server, and has no CPU, no memory, no operating system and no drivers. Pano Logic hoped this exciting advancement in server virtualization would create a lot of media attention; they needed a site to demonstrate their unique market potential and creative brand personality.
AtreNet worked with Pano Logic to create a site that reflects the vitality of Pano Logic's brand as well as offers critical product information in a concise and intuitive manner.
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“The new Pano Logic site is exactly what I had envisioned: fresh, smart, accessible and professional. Our product launch was met with immediate media attention, including a mention in the Wall Street Journal; for a period we were receiving a lead a minute! AtreNet's ability to effectively showcase our product has been invaluable to our success.”
Benjamin Baer
VP of Marketing, Pano Logic
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The Challenge
- Site needed to create powerful corporate image
- Flexible layout required, site to act as a launching pad for later alterations
- Brand, logo and infographics to be created by a third-party designer
- Went with us so we could the initial thing – then will grow a fully dynamic site/infrastructure... grow with us
- Extremely aggressive timeline, site to catapult new product
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The Solution
- AtreNet created a bold site to match Pano Logic's new product, mirroring the offering's simplicity and cool-factor
- We worked simple navigational interfaces into the site, facilitating user-selected pathways for both customers seeking general summaries and for those seeking specific technical information
- We worked seamlessly with the third-party designer responsible for the Pano Logic logo and base images, tying the new company branding into the overall design for each page