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PeakStream Trialware and E-commerce Implementation

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PeakStream developed a software platform aimed to ease the programming of multiprocessor systems. This platform was based upon stream processing, and included a standardized set of tools (i.e., a virtual machine, a system profiler, APIs, etc) upon which developers could create multithreaded applications.

Geared up with $17 million in funding and a broad and experienced leadership team, PeakStream approached AtreNet with the task of implementing trialware and e-commerce tools on their site. AtreNet and PeakStream had worked together before, first to upgrade the PeakStream site and later to develop an User Interface.

Shortly after AtreNet worked with PeakStream to implement Trialware and E-commerce tools, PeakStream was acquired by Google.

“AtreNet worked with us to launch our e-marketing initiatives, seamlessly implementing Trialware and E-commerce tools on the site, and then as an extension of the PeakStream team, with dynamic and responsive maintenance support. AtreNet is by far one of the best marketing firms I've ever worked with.”

April Rassa Director of Marketing, PeakStream, Inc. (acquired by Google, Inc.)

  • The Challenge

    • PeakStream wanted to use new tools to launch aggressive outbound marketing initiatives
    • PeakStream sought to offer products online through a download and purchase mechanism
    • All processes needed to allow for hard-copy fulfillment of additional up-sell materials
    • The previous site's content required updates and a major consolidation effort
    • The downloads would require new data forms

  • The Solution

    • AtreNet designed all necessary page layouts and product matrixes, and developed all HTML pages necessary for the implementation of Trialware and E-commerce tools
    • We updated and consolidated relevant content to accommodate all site changes
    • We strategically placed calls-to-action on the web site to promote PeakStream's offerings
    • We created lead-ins to downloadable trial versions of PeakStream's featured products
    • AtreNet created a data form which allowed PeakStream's clients to download products easily, while collecting information for later lead generation follow-up

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