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Tanguy Leborgne Vice President of Marketing, Pinnacle Systems, Inc.“AtreNet worked with us to launch our e-marketing initiatives, seamlessly implementing Trialware and E-commerce tools on the site, and then as an extension of the PeakStream team, with dynamic and responsive maintenance support. AtreNet is by far one of the best marketing firms I've ever worked with.”
Pinnacle Systems is a leader in video editing and TV on PC solutions for consumers. Their current customer list includes over 10 million unique registered users representing its entire product offering. Pinnacle's mission is to make it easy for computer enthusiasts to create, edit and publish the video. As such, Pinnacle's market has recently broadened exponentially; as well as their customers hunger for more information about which products to choose, how to use them and where to get help. Consumer video is an extremely active market and competition is fierce. When Pinnacle recognized that their website could do more to improve their competitiveness, as well as inform, educate and support customers they turned to AtreNet.
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The Challenge
- Pinnacle's current website lacked multiple consumer appeal
- Navigation on the old site was complicated and features were lost in ambiguous content
- Site usability and quality were outdated
- Many non-traditional products were poorly integrated into the site architecture
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The Solution
- AtreNet launched a new a design platform to provide clearer, more consistent support for Pinnacle Systems' brand and messaging.
- Fully understanding Pinnacle's needs, we produced a final site intended for a wide range of users that effectively conceptualized web-based user interfaces.
- We established customized validation testing to ensure project quality and establish continuing project success
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Contact AtreNet
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