Case Study:

Pinnacle Systems, Inc./

Web Design and Strategy

Pinnacle Systems is a leader in video editing and TV on PC solutions for consumers. Their current customer list includes over 10 million unique registered users representing its entire product offering. Pinnacle's mission is to make it easy for computer enthusiasts to create, edit and publish the video. As such, Pinnacle's market has recently broadened exponentially; as well as their customers hunger for more information about which products to choose, how to use them and where to get help. Consumer video is an extremely active market and competition is fierce. When Pinnacle recognized that their website could do more to improve their competitiveness, as well as inform, educate and support customers they turned to AtreNet.

	"AtreNet came highly recommended. We hired them to extend the skills that we didn't have in-house. We're extremely pleased with AtreNet's deliverables, which included user-centric site architecture keyed to our new audiences, and stunning designs. Their expert marketing strategists, information architecture, and creative team delivered. AtreNet really spent the time to understand our new business direction and create a site that we've implemented with confidence. Kudos and thanks all the way around." - Tanguy Leborgne, Vice President of Marketing, Pinnacle Systems, Inc.

The Challenge

• Pinnacle's current website lacked multiple consumer appeal
• Navigation on the old site was complicated and features were lost in ambiguous content
• Site usability and quality were outdated
• Many non-traditional products were poorly integrated into the site architecture