Case Study:

Quest Brand Positioning

and Corporate Presentation

Quest Software is a leading provider of full-featured IT Management products and solutions. Quest enlisted AtreNet to rapidly and effectively address some weaknesses in their messaging and PowerPoint sales presentations. AtreNet's marketing strategists were able to clarify and amplify Quest's value and differentiators. We developed new presentation materials with flexible PowerPoint templates and marketecture diagrams that are empowering Quest to communicate the value of their solutions.

	AtreNet gets kudos from our internal stakeholders and customers on the new interactive marketecture diagram and the effectiveness of the PowerPoint deck. These materials are empowering us to effectively communicate our capabilities and value proposition. We appreciated AtreNet's insight and coordination efforts as we worked to unify our messaging platform. They built tremendous flexibility into the PowerPoint deck, which gives us the capability to quickly and easily implement changes or customize the presentation as needed. - Nicole Eagan. VP Marketing, Quest Software, Inc.

The Challenge

• The Quest Application Performance Management (APM) business unit and field sales force needed a high impact PowerPoint presentation that clearly articulated their value proposition and competitive differentiation.
• Current PowerPoint presentations had fragmented into independent silos without a unified corporate message.
• The messaging platform had not kept pace with Quest's expanding set of solutions, and did not offer a concise, consistent view of their offerings.
• Requirements included a series of marketecture diagrams to show how Quest products and business units relate, which would be leveraged as modular elements within PowerPoint templates and across other communication channels.