Case Study:

Saratoga Systems

Rapid Relaunch™

Saratoga Systems is a world leader in enterprise CRM (Customer Relationship Management). They provide a powerful software solution and professional services to implement and support their technology. Saratoga's corporate web site was out of date and had experienced years of unchecked growth. AtreNet applied its strategic and design expertise to create a new web site for Saratoga Systems that showcases their customer successes and reinforces their position as a market leader.

	"AtreNet turned our corporate web site into a powerful marketing tool. With an eye-catching site design, flexible new architecture, and greater focus on our customer successes, we are able to engage with our audience and build a strong case for our solution. The result has been a significant increase in the quality and volume of leads we send to our sales department." - Orly Mager,Marketing Director, Saratoga Systems, Inc.

The Challenge

• Saratoga Systems' new site needed to present the company as a strong player in the competitive CRM market.
• Saratoga's messaging platform was in flux throughout the project, solidifying very close to the final deadline for site launch.
• The new site had to give more visibility to Saratoga's high-profile customers.
• A new user-centric architecture would need to be developed to address pain points by industry and role.