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Mark Kessler Online Design Director, Seagate Technology LLC“AtreNet continues to exceed our expectations, playing a key role in the development of our website marketing strategies and initiatives. Our teams are continually impressed with the quality of their deliverables, their adherence to deadlines and budget, and their commitment to excellence.”
Seagate is the world-leader in providing solutions for digital storage – from consumer solutions and home computing through small business and enterprise applications. Seagate continues to be at the forefront of the increasingly sophisticated digital storage industry, with an ever-growing list of product offerings and innovative solutions. With over 50,000 employees, in offices spanning more than a dozen countries, Seagate's web presence is critical to their sales, marketing and customer support efforts.
Seagate's existing site had grown organically, incorporating user interface, design and code elements from numerous vendors and internal sources. This resulted in maintenance and development challenges, a lack of design consistency, and a sub-optimal user experience. Additionally, Seagate required a more robust retail presence to address the needs of their consumer audience, facilitate online direct purchasing, and support channel partner sales efforts.
AtreNet engaged in a multi-phase project to comprehensively address Seagate's numerous critical objectives, leveraging AtreNet's strengths in technical development, user experience optimization and design. AtreNet balanced key priorities against timeline and budget considerations to provide significant wins across all areas of work, while effectively setting the stage for long-term initiatives.
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The Challenge
- Seagate.com contained code and components from numerous vendors. Seagate teams were facing multiple challenges in terms of performance, site-wide maintenance and development, integration with their CMS infrastructure, localization, search engine optimization, and design consistency.
- The content architecture on Seagate.com did not adequately support online sales for their growing consumer audience, nor did it effectively convey their breadth of offerings in the home, small business and enterprise sectors.
- Time and budget constraints, coupled with fast-paced shifts in priorities and emerging strategies, required nimble responses and creative near-term solutions, cognizant of longer-term initiatives and priorities.
- Seagate's significant global presence required all designs, content architecture strategies, and code deliverables to easily accommodate localization across western, double-byte and "right to left" languages.
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The Solution
- As a first phase, AtreNet provided a complete re-factoring of all templates on the Seagate site, providing semantic markup in accordance with best practices and current code standards, as well as a revised template architecture strategy optimizing integration with Seagate's Vignette CMS and existing infrastructure.
- AtreNet then examined Seagate's emerging content and marketing requirements, and provided both short and long term strategies for supporting online sales, improving the presentation of Seagate's product and services content, and effectively integrating with the Digital River ecommerce solution.
- AtreNet developed designs for the Seagate.com home page, Products and Services section, and several outlying portal and retail micro-sites, and provided HTML templates for seamless integration with existing infrastructure and third-party solutions.
- Seagate now has an effective new home page, providing clear pathways to product information for all target audiences, as well as a hygienic technical environment optimized for performance, growth, and ease of maintenance.
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