Case Study:

The Solution

• AtreNet designed a professional new site that leveraged and extended Siterra's brand identity and represented them as a modern, tech-savvy company
• We created an engaging home page with interactive lead-ins for industries, product features, and customers, and organized previously cluttered page content to appear above the fold
• We developed a variety of reusable content elements for interior pages that supported scanning and non-linear information gathering. These included product screen shots, downloadable related resources, featured customer logos and mini case studies, and "Next steps" links at the bottom of each page
• AtreNet supported lead-generation on the site by promoting Siterra's existing customer quotes and logos to build trust in early evaluators, and provided clear pathways for visitors to download documents or request contact from a Siterra representative. We also provided Siterra with the ability to track exactly which PDFs were being downloaded
• AtreNet elevated valuable case study content that was hidden in PDFs to the redesigned customer page, and recommended development of product screen shots, customer quotes and rotating customer logos
• AtreNet dramatically revitalized Siterra's web presence with fresh new designs, relevant and scannable content, and a strong focus on lead generation.