Sterling Commerce, a subsidiary of AT&T Inc. (NYSE:T), helps customers thrive in a global economy by connecting their business communities, processes, people and technology. More than 30,000 customers worldwide – including over 80 percent of the Fortune 500 – use Sterling Commerce solutions for business process integration, multi-channel selling, and supply chain execution inside and outside their organization to effectively compete. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 19 countries and most major cities around the world. For more information, please visit www.sterlingcommerce.com.
Sterling approached AtreNet to solve two problems: develop a global interactive strategy and conduct a current interactive assessment of more than a dozen global sites. With the goal of presenting a world-class face to prospects and customers alike, Sterling Commerce worked with AtreNet to develop a Global Interactive Strategy. The resulting strategy outlined a service-oriented architecture, developed in phases, that would facilitate infrastructure sharing and leverage, along with audience maps and content associations to simplify content sharing and maintenance.
“Our online interactive presence needed a global interactive strategy and blueprint to support prospects, customers, and partners engaging with Sterling Commerce through our web sites. AtreNet's experience with enterprise-scale projects, and phased methodology helped us define scope, reach out to stakeholders, and formulate a strategy that complimented our internal technology directions. We now have a blueprint of the architecture, services, and experiences. AtreNet's partnership with us helped us achieve that goal.”
Carolyn Layne
Vice President of Corporate Marketing, Sterling Commerce
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The Challenge
- Sterling's huge web presence needed to be broken down into a series of services
- With such a great extent of information, Sterling had no succinct way to map information by way of importance
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The Solution
- AtreNet collaborated with Sterling to create a phase progression PowerPoint displaying all components in visually appealing slides
- We put relevant work into carefully selected clusters, which allowed specific actions to be broken down into sequential phases, thus clearing the way for a the most logical starting point
- AtreNet's approach allowed Sterling's executives to see specific strategy component dependencies and interrelations.
- AtreNet conceptualized a multi-year, phased timeline that was included to complete the plan
