Case Study:

Sterling Commerce

Global Interactive Strategy

Sterling Commerce, a subsidiary of AT&T Inc. (NYSE:T), helps customers thrive in a global economy by connecting their business communities, processes, people and technology. More than 30,000 customers worldwide – including over 80 percent of the Fortune 500 – use Sterling Commerce solutions for business process integration, multi-channel selling, and supply chain execution inside and outside their organization to effectively compete. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 19 countries and most major cities around the world. For more information, please visit www.sterlingcommerce.com.

Sterling approached AtreNet to solve two problems: develop a global interactive strategy and conduct a current interactive assessment of more than a dozen global sites. With the goal of presenting a world-class face to prospects and customers alike, Sterling Commerce worked with AtreNet to develop a Global Interactive Strategy. The resulting strategy outlined a service-oriented architecture, developed in phases, that would facilitate infrastructure sharing and leverage, along with audience maps and content associations to simplify content sharing and maintenance.

	"Our online interactive presence needed a global interactive strategy and blueprint to support prospects, customers, and partners engaging with Sterling Commerce through our web sites. AtreNet's experience with enterprise-scale projects, and phased methodology helped us define scope, reach out to stakeholders, and formulate a strategy that complimented our internal technology directions. We now have a blueprint of the architecture, services, and experiences. AtreNet's partnership with us helped us achieve that goal." - Carolyn Layne, Vice President of Corporate Marketing, Sterling Commerce

	"AtreNet demonstrated their expertise and attention to detail through a range of requests for research data. From web metrics, to site search terms, to content keywords and metadata, AtreNet worked with us to develop a "big picture" of site usage and content value and a complete assessment for things in the current offerings to address. Requests were clear, communication was timely, and it was a pleasure to work with them." - Charles Cihon, Manager of Web Services, Sterling Commerce

The Challenge

• Sterling's huge web presence needed to be broken down into a series of services
• With such a great extent of information, Sterling had no succinct way to map information by way of importance