AtreNet Services clients company

Case Study:

Symphoniq Corporation

Rapid Relaunch™

Symphoniq provides real-time monitoring of web applications for a variety of networks and servers. With the slogan, "You can't manage what you can't measure," Symphoniq created the premier infrastructure monitor called "TrueView." To support this innovative new software, Symphoniq approached AtreNet looking for a reinvention of more than just their website.

"One of my first objectives in my new role was to rebrand and re-launch my company. With AtreNet's help, we put a new face on Symphoniq in under 3 months, which included a world-class web site and complete marketing communications system. AtreNet is a valued partner to my business because they helped me to achieve my objectives in a very short time frame without having to compromise quality."

- Ed Colonna, Vice President of Marketing, Symphoniq Corporation


The Challenge

  • Symphoniq's current site lacked images and visual appeal
  • Symphoniq's current content needed to be morphed into shorter more concise sections with distinct headings
  • Symphoniq needed a site that would set them apart from their competitors
  • Symphoniq's current in-house corporate communication system was less than optimal

The Solution


  • AtreNet created inclusive stakeholder surveys to identify content assets and wire frames to produce the best recommendations for navigation, content layout, and visual hierarchy
  • We expansively updated Symphoniq.com with optimized information architecture and a distinctively brighter user-based design
  • We created a foundation for corporate marketing that provided a comprehensive communication system including brochures, folders, white sheets, data sheets and PowerPoint
  • For long-term success, AtreNet established a personalized maintenance plan complete with quarterly analysis of browsers and referring sites, and monthly review of page views and search terms
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