Case Study:

TeaLeaf Rapid Relaunch™

TeaLeaf's goal for the relaunch of their web site was to clearly position their products as a unique best-of-breed solution within the market space and to highlight the persuasive perspectives of their established customers. Using a foundation of content audits, customer interviews, stakeholder interviews, and competitive analysis, AtreNet created a comprehensive strategy for the new site. We then designed and engineered a new site that implemented these strategies. With the relaunch of tealeaf.com, TeaLeaf now has a web site that reflects their success in the industry, and positions them to build on this success through the site's enhanced relevance and validation.

	AtreNet is my internet SWAT team. Their design work is outstanding, and I've never had a technology problem they couldn't solve. I have a low tolerance for poor customer service or lack of responsiveness, and they are the best. - Geoff Galat, VP of Marketing and Product Management, TeaLeaf Technology, Inc.

The Challenge

• The new web site would establish a refined visual identity for TeaLeaf.
• The goals for the new site were multifold: emphasize TeaLeaf's customer relationships, support a refined customer experience and incorporate comprehensive content updates.
• The site would launch in parallel with the time-critical introduction of a new TeaLeaf product.