Case Study:

Verity Web Strategy and

Development

Verity provides enterprise search software that enables organizations to discover, analyze and process all the information within their enterprises. In the months prior to this project, Verity had greatly expanded its capability to serve the needs of its customers through product acquisitions. As new content and features were added to the web site to support these acquisitions, the impact of Verity's messaging was diminished, the user experience became more complex, and day-to-day maintenance of the site became increasingly unwieldy. To address these issues, Verity sought to unify its offerings and update its positioning to reflect a focus on two primary product lines: business search and business process management. The site would be relaunched to support this positioning platform and to ensure enhanced maintainability via a new CMS infrastructure. Under pressure to launch the site in only a few short weeks, Verity turned to AtreNet to provide forward-thinking information architecture strategies, creative web designs and critical production support.

	"AtreNet delivered on a challenging project. They performed as an integral part of our team and exceeded our expectations every step of the way. Our new web site is more attractive, more compelling, more interactive, easier to maintain, and is a perfect fit for our product platform and corporate vision. We look forward to using this project as a springboard for future successful partnerships with AtreNet." - Nicole Eagan, Chief Marketing Officer, Verity, Inc.

The Challenge

• Verity targeted an aggressive schedule for the launch to coincide with a crucial product announcement
• In preparation for the launch, Verity integrated the Stellent CMS into their production infrastructure. The templates for Verity.com would need to offer "plug-and-play" compatibility with this CMS.
• The project would encompass the primary corporate site (Verity.com) as well as a relaunch of a sister site dedicated to the Ultraseek user community (ultraseek.com)
• Verity sought a cleaner, more approachable design for its web site that would serve as a foundation for the evolving Verity brand
• Verity requested improved product area organization, and a more logical, concise presentation of product content.