Case Study:

The Solution

• AtreNet developed the message “It’s a New Day” as part of an early design round, playing off both Workday’s company name, and the driving idea of positive, revolutionary change that lies behind Workday’s new EBS concepts and this line has been leveraged across Workday marketing materials
• AtreNet examined Workday’s competitors, looking to create a site that was original and had a strong visual impact, while embracing the simplicity and
  ease-of-use concepts that Workday have established for their product
• AtreNet provided a site design that offers navigational flexibility, as well as the ability to easily integrate and showcase the latest in web communications tools, like blogs, video content, discussion groups, and interactive product demos
• AtreNet created a Flash-based feature area for Workday’s home page that provides a strong platform for disseminating Workday’s current corporate priorities and key messaging points
• AtreNet engineers built templates and a site framework that allows for easy management and maintenance by Workday’s IT team