Doing more with less is the challenge so many of our clients are facing. Prioritizing marketing efforts and getting greater efficiency from existing resources are keys to planning in a recession. At AtreNet we’ve been busy helping our clients optimize their web infrastructure, efficiently service their web content and launch exciting new corporate websites more economically.

The key to containing costs, whether relaunching a website or updating web content, is avoiding rework and iterations. Often, web copy that looks great on a word processor, fails on a web page; resulting in additional rework and costs. To help, we penned this month’s AtreNet TechNote: Writing for B2B Websites. In it we share the lessons learned from website usability studies and eye tracking tests that are relevant to creating effective B2B content.

SolFocus is a leading provider of commercial level concentrator photovoltaic solar energy solutions. When SolFocus needed a new web services provider and a redesign of their corporate website, they turned to AtreNet. Hear what Jamie Kvittem, SolFocus Marketing Communications Manager, has to say about AtreNet.