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The pace of work in today's "streamlined" marketing departments can be frantic. Many of our clients manage more work today than any three people once handled two years ago. Thinking strategically is a greater challenge under these conditions, but some projects, such as redesigning the corporate website, demand careful consideration even in the storm of today's typical business environment. Few endeavors have the ability to go off-the-rails like a website redesign that is poorly planned.
Because of the high visibility, externally to customers and internally to various stakeholders, a website redesign project that goes awry can be very damaging to companies and people's careers. The best way to avoid common pitfalls is to work with great vendors. The next best thing is to get a great start by being prepared for that first kick off meeting.
To help, we composed this month's AtreNet TechNote: How to Prepare for Relaunching Your Website. This document is a handy "Getting Started" guide to the marketing professional that is responsible for guiding your company's website redesign project. In it we synopsize how to organize the project activities, avoid common planning pitfalls and prepare for that first kick off meeting. Even if you aren't relaunching your website anytime soon, this AtreNet TechNote is worth downloading and putting away for a rainy day.
If you are interested in learning more about our web design and development services, please contact me at tushar@atre.net.
Kind Regards,
Tushar |
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