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Each year I’m uncle to an ever growing list my friend’s kids. While I enjoy the role, it does give me pause to consider my own personal legal dependent, AtreNet. AtreNet is now 12 years old. If AtreNet were a kid, it would be confronting all the attendant challenges of middle school: increasing homework, the awkward awareness of the opposite sex and--most dramatically--a consuming reliance on the support of friends. AtreNet, in fact, is and has always been very much reliant on the support of our friends.
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This newsletter is my way of reaching out to all the vast network of friends that have kept AtreNet so vital and prosperous these past 12 years. AtreNet has had the privilege of working for some of the most successful and visionary companies in Silicon Valley. Our skills have grown to meet the rapidly evolving challenges of web marketing, and one of today’s key challenges is web globalization. We have done some amazing work with our clients to help build world class infrastructure to support their global vision. Please take a few minutes to learn about all we have to offer.
Speaking of friends, Brian Bohlig, VP of Marketing at Arch Rock is the new father. Brian has been a friend of AtreNet for years and we wish him all the happiness in the world. This month’s newsletter includes a link to our case study for Arch Rock, which includes a video testimonial from Brian.
Thank you for your business and friendship. I have you to thank for my strapping young 12 year old, AtreNet. I feel like a proud father.
Happy Father's Day to you and yours,
Tushar Atre
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When Arch Rock realized that their current website was not structured to grow with the company, they contacted AtreNet. AtreNet collaborated with Arch Rock to design and develop a web site that reflects Arch Rock’s credibility and success in the industry.

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AtreNet’s new VP of Client Services, Tad Shelby, hosts a monthly salon on using Google Analytics. Take an afternoon to join us at our Santa Cruz Harbor offices to learn how to see your website through this powerful tool.
When: Last Friday of Every Month
Where: AtreNet, Santa Cruz Harbor, 2122 East Cliff Dr, Santa Cruz, CA
How to register: Send an email to gas-rsvp@atre.net or call 831 464 0100
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Many companies lack a web infrastructure that enables them to achieve their global vision. Burdened by the time pressures and complexity of maintaining consistent branding and messaging across numerous localized websites, many IT teams face insurmountable challenges to execute a global strategy for their website infrastructure.
AtreNet has developed a methodology for optimizing enterprise global web sites. The result is a streamlined, highly automated, and efficient web infrastructure.

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AtreNet Globalization 2.0 services will help your company:
- Reduce costs of developing, deploying and maintaining a global web presence
- Achieve an operational framework that enables your global vision
- Streamline Global Content Management workflows
- Launch global websites in days vs. weeks
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