Subscribe now to get the latest
AtreNet white papers as they are developed
White Papers
AtreNet
Subscribe now
- Flash Demos: Narratives and Best-Practices
- Flash provides a powerful environment for the integration of images, sound and interactivity, but even the most beautiful Flash demo is only as good as its content. To truly achieve results, you need to present a narrative which engages and inspires your viewer. You need to create meaningful content which demonstrates a relatable business need and offers your product or service as a credible solution....
- Producing the Corporate E-Newsletter
- The corporate newsletter can be a powerful communication tool, but launching a corporate newsletter can present a number of significant challenges which must be overcome. Spam filters are itching to drop the email into a junk folder. Even if your newsletter arrives in a viewer's inbox, it is only a single email among a daily tidal wave of information, and can be eclipsed by time-critical work-related messages. All in all, the corporate newsletter's struggle to get noticed is much more daunting than that of the corporate website. After all, visitors choose to visit your website, but the newsletter just shows up....
- How to Optimize Your Website to Support the Sales Cycle
- Today, after more than 15 years of explosive growth and technological innovation, one of the most powerful and profi table uses of the web continues to be leveraging the online experience to move prospects through the sales cycle. However, it is not unusual to experience poor conversion rate, poor sales, high numbers of abandoned sessions, and other symptoms of a “broken” sales cycle on modern sites....
- How to Prepare for Relaunching Your Website
- A web site redesign project can seem overwhelming. Because your company's website touches so many different parts of the business, these projects can easily become unwieldy nightmares. The purpose of this document is to help you prepare for that first kick off meeting, organize a website redesign project and avoid certain common pitfalls. Think of this document as a Getting Started Guide for redesigning your website....
- Writing for B2B Websites
- Writing for B2B websites is a unique challenge. Every website we work with presents its own issues, but one common factor is that website visitors are demanding and in a hurry. The key to writing successful web copy comes from understanding that people don't read websites like they do company collateral, books, newspapers and other traditional print media. B2B website usability testing has found that the average success rate across B2B websites was only 58%. Why...?
- Where Design Meets the Browser – A Look Behind the Curtain
- A Web page does not exist in a vacuum. A Web page is not only interpreted by the viewer—it is interpreted by that viewer's platform. The operating system, browser, display, and configuration all play a role in how a Web page looks and behaves. What considerations do we take into account when designing a page? How do we ensure that the experience is consistent and positive? This has changed dramatically over the past several years....
- Refactoring HTML – Making the Goods Better
- When a search engine visits your site, the first thing it sees is the markup and if the markup isn't doing its part to paint a clear picture of your site then you're missing out on some easy wins for search engine optimization. The act of converting HTML from an older, murkier implementation to a fresh, clean one is known as refactoring....
-
Tell us About Your Project
AtreNet can deliver outstanding
Get Started Now
results for your critical projects. -
Contact AtreNet
- Call:
- 831.464.0100
- Email: