Best Practice Approach
Our marketing strategists work with you to create an end-to-end lead capture and management plan based on latest technologies and best practices. We'll recommend whether or not to require registration for key assets based on your marketing goals. We utilize HTML5 to support tracking fine-grained user activity, and engineer your lead forms to be "spoof-proof," preventing SPAM and hiding your high value payloads from unregistered users
Materializing Your Lead Generation Strategy
We translate the strategy into tangible web components. If you only need lead forms, we'll build intuitive designs that users enjoy filling out (imagine that!). We'll embed analytics codes in your high-value users experience UIs to generate market intelligence and usage reports. You'll know exactly what your visitors are interested in and who they are via user experiences that integrate lead capture. For example, check out our creative Solution Builder for Proofpoint
Driving Prospects through the Sales Cycle
We understand the sales cycle and we employ techniques to shepherd users through the phases. We show relevant forms to target audiences in appropriate contexts, offering a progression of experiences that map to your planned lead scoring triggers.
End-to-End System Integration
We connect popular lead generation systems together using innovative integration strategies. Our approach creates powerful "super funnels" to energize your campaigns. We integrate from online advertising, through interactive web experiences and registration forms, to your marketing automation, CRM and sales management system.
Measuring Success
We'll survey your web analytics and recommend improvements to better match your sales cycle and lead scoring triggers. Our engineers will instrument key user interaction points on your site to enable more detailed funnel visualization, and we'll configure or customize reports to keep you informed.