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Avid has become the world leader in digital media creation tools for film, video, audio, animation, games, and broadcast professionals – as well as for home video and home audio enthusiasts. Avid needed innovative design to provide a clearer presentation of the complex inter-relationship between solutions and products. AtreNet organized parallel strategy and design tracks for two business units wishing to reach out to their existing customers with informative, engaging retention campaigns.
A burst of AtreNet design creativity, combined with judicious leverage of existing www.avid.com web components, delivered the desired results: an engaging new experience, populated with fresh, audience-targeted content, built with maximum re-use of existing site infrastructure and components.