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Drobo provides a unique storage solution for prosumer and business users – highly flexible, powerful and feature-rich, yet conveying simplicity and ease-of-use. Among the many priorities of the new website project were to carry this theme throughout – simple yet robust. Through the careful use of imagery and design, AtreNet was able to create a lustrous-looking site, with rich and varied assets, while retaining clean and simple user interfaces and a very streamlined architecture. Numerous clever strategies combining design and web technology were used to consolidate pages, provide interactive user experiences, and elevate critical content previously buried in a burdensome architecture.