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Pinnacle Systems is a leader in video editing and TV on PC solutions for consumers. Their customer list includes over 10 million unique registered users representing its entire product offering. Pinnacle's mission is to make it easy for computer enthusiasts to create, edit and publish the video. As such, their market has broadened exponentially, reaching new customers hungry for more information about which products to choose, how to use them and where to get help. Consumer video is an extremely active market and competition is fierce. When Pinnacle recognized that their website could do more to improve their competitiveness, they turned to AtreNet.